Without each other, branding and SEO are ineffective. Increasing a brand’s recognition and acceptance is what brand awareness is all about. Apart from providing useful information to consumers, Google favors company websites with a strong brand presence. If you want to rank well in organic search results, your marketing approach should include branding and SEO. Brandon Lederer, a marketing expert in Scottsdale, Arizona, suggests the following five tips to assist you to enhance brand recognition.
5 Ways SEO Can Help Boost Brand Awareness
As a strategy, use link building
Backlinks are one of Google’s top three ranking criteria, however, 66.31 percent of pages have no backlinks. The more backlinks a page has, the more organic search traffic it receives from Google on a monthly basis. Broken link building, infographic creation, and active participation in social media circles are all effective ways to generate strong links.
Determine which keywords are relevant
Long-tail keywords allow a company to target highly specialized consumers that would otherwise be difficult to reach. To meet users purposes, focus on navigational, transactional, informative, and commercial keywords. This is a typical search that occurs before making a purchase (price, description, etc.). Identifying appropriate phrases and long-tail keywords can assist you in ranking for the terms required to engage customers in a discussion. Paid advertisements are usually less trustworthy than organic ranks.
Focus on your target audience
The current era enables brands to communicate with their customers more directly. Targeting a certain audience can provide you with a competitive advantage. Smart keyword research can help small firms build a focused brand for a huge win. By offering good material on relevant themes, you can connect with the right people and draw them to your company. Google refers to these as micro-times – the most important moments.
Make use of Local SEO
If you own a small business, local SEO can help you enhance your online presence in order to get momentum in your community. Localize your content by focusing on the search intent of people in your immediate vicinity. Optimize your website for voice searches and make it mobile-friendly.
According to SEO Roundtable, local intent accounts for 46 percent of all search inquiries. People are looking for brands that meet their demands in their local area. This is where geo-targeting comes into play; you must have separate versions of your website for each location. Brandon Lederer, an SEO expert, can help you enhance your local SEO in a number of ways by offering digital marketing services in Scottsdale, AZ.
Make use of content marketing
One of the most effective methods to spread the word about your company or brand is through content marketing. Publishing excellent, meaningful content on your website on a regular basis is one of the most effective strategies to improve your search engine rankings, boost brand recognition, and generate quality leads. Focus on providing your audience what they need to build a foundation of exceptional content. Content marketing is more than just blog articles and case studies. To engage your audience, you may generate anything from e-books and infographics to films, podcasts, webinars, and other creative items.
