A search engine optimization marketing strategy aims to enhance the search engine rankings of a website to gain more organic traffic. It is slightly surprising that instantly more than ever many business establishments and even individuals are growingly embracing this technique to achieve both their short-term and long-term business objectives.
Learn here few steps that how can SEO help your Online Marketing Strategy:
1. Billions of People Google Searches Per Second
When you implement online SEO into your marketing strategy, you are essentially marketing your business to billions of people
When you use Expert SEO tips to market your products and services, you make your company provides available to an expansive user base, which gives you the greater chance of attracting interested customers and making huge conversions.
Without SEO, it is unlikely that your target audience will ever see your website, let alone purchase your products.
2. Mostly People Ignore Paid Ads
Although some paid ads offer a great way to advertise your business, nearly 80 percent of users avoid paid ads that appear in search results.
That means you have a some better chance of someone clicking on your website if it shows up organically in search. Ranking organically means that your website exhibits up as a result below the paid ads on a results page. You do not have to pay a single penny to appear in search results organically, but you do need a solid SEO campaign.
3. Boosts Conversions Rate of SEO
In comparison to traditional marketing, the conversion rate of SEO is extremely big.
Traditional marketing strategies typically see a conversion rate of 1.7 percent, while SEO offers a conversion rate of 14.6 percent. That is a big difference and perfectly illustrates why SEO is one of the good marketing strategies out there.
4. SEO Advantageous
So, SEO can provide a multitude of advantages that huge other online marketing techniques would be solid pressed to deliver. This contains enhanced brand awareness, credibility, visibility, and traffic generation that when combined lead to exponential revenue generation increase. However, so many website owners sadly deem SEO merely as an inevitable expense to their online marketing campaigns, much the same way they would deal with a mundane household expenditure. The truth is in fact very dissimilar; this strategy can be an highly rewarding investment. This is self-evident when you balance it to pay-per-click (PPC). When you, for one reason or the other, halt a PPC campaign, you will naturally lose visibility, and relinquish the traffic generated by this online marketing strategy. On the other hand, search engine optimization is an continuing strategy. It is characterized by a remarkable continuity that allows business entities to solidify their web presence, and drive natural traffic to their sites.
5. Using Relevant Keywords in the Url can Build a 45% Higher Click-Through-Rate
The click-through rate counts upon the entire search query, which means that the content should be optimized appropriately with the same relevant keywords, and the website URLs must include the max desired keywords that the user might search for.
Based upon the research on 874,929 pages and 5 million search queries on Google, it was establish that a keyword in the title will make the user click on the page and spend time on it.
And using a proper keyword can generate greater traffic to the website. On average, a human checks the Google Search engine four to five times a day.
Google search remains the dominating search engine, connecting the traffic, and results within seconds.
As seen from the over mentioned Google facts, these effects are reflected in Google search statistics, accessible to all.